Giftify to Launch CardCash Kiosks in 700 College Bookstores by August 2026
GIFT•Giftify’s CardCash will install gift card exchange kiosks in about 700 campus bookstores, including Stanford University and the University of Texas, by August 2026 to create its largest physical retail footprint. The initiative should drive new user acquisition and unlock additional gift card supply before the back-to-school and graduation periods.
1. Partnership Details
Giftify's CardCash has partnered with Follett Higher Education to deploy gift card exchange services at campus bookstores across the US. The program allows students, parents, and visitors to trade unwanted gift cards for store credit usable on textbooks, apparel, technology, and dorm essentials.
2. Campus Footprint and Timeline
The rollout will reach approximately 700 bookstore locations, including outlets at Stanford University and the University of Texas, by August 2026. This will represent CardCash's largest physical retail presence to date.
3. Strategic Impact on Customer Acquisition
By situating kiosks at high-frequency retail environments during peak spending seasons, Giftify aims to capture first-time users and drive traffic to CardCash.com. Management expects these touchpoints to convert gift card holders into active platform users.
4. Gift Card Supply Expansion
The in-person exchange program provides a new source of gift card inventory as students and families trade in cards they might otherwise leave unused. The initiative is designed to enhance platform liquidity and support broader marketplace growth ahead of back-to-school and graduation periods.
