Giftify's CardCash Q1 Buy Orders Rise 6.1% to 112,084, 2.07:1 Ratio
Giftify's CardCash processed 112,084 buy orders through March 22, up from 105,583 last year, marking a 6.1% increase and posting a 2.07:1 buy-to-sell ratio in the week ending March 16. Paid marketing delivered 2.75-3.14x ROAS in Q1 while sell orders rose 14.2% to 70,954, underscoring balanced platform growth.
1. Q1 Buy-Side Growth
CardCash processed 112,084 buy orders through March 22, a 6.1% increase over 105,583 orders in the same period last year. The week ending March 16 saw 10,386 orders and a 2.07:1 buy-to-sell ratio, reflecting robust buyer demand as the platform enters Q2.
2. Marketing Efficiency
Paid marketing channels achieved a return on ad spend of 2.75 to 3.14 times through Q1 2026, while the affiliate channel, including Rakuten partnerships, delivered consistent year-over-year order volume growth without significant increases in acquisition costs.
3. Supply-Side Expansion
Sell orders climbed 14.2% to 70,954 from January 1 through March 15, and new seller onboarding rose 18.5% to 25,508 first-time sellers. This concurrent growth on the supply side supports marketplace depth and enhances liquidity for buyers.