Gillette Venus Debuts Smoothguard Campaign, Launches Pubic Hair Razor with CalmCurve Handle
Gillette Venus launched a Smoothguard campaign with Drew Afualo to promote a three-step Pubic Hair and Skin routine and a new razor with a CalmCurve handle and Anti-Irritation Barrier. It also rolled out an exfoliating Daily Ingrown Serum, a transparent Smoothing Cleanser+Shave Gel and an Extra Smooth Sensitive Razor.
1. Smoothguard Campaign Launch
Gillette Venus introduced the Smoothguard summer marketing initiative led by creator Drew Afualo, focusing on educating consumers about personalized shaving regimens for sensitive areas.
2. Product Lineup and Features
The launch includes a Pubic Hair and Skin Razor with a CalmCurve handle and Anti-Irritation Barrier, an exfoliating Daily Ingrown Serum, a transparent Smoothing Cleanser+Shave Gel and an Extra Smooth Sensitive Razor.
3. Influencer Partnership
Drew Afualo’s involvement is aimed at boosting campaign reach through social channels, leveraging her audience to drive awareness of tailored grooming solutions.
4. Increased Retail Interest Indicates Trending Status
Procter & Gamble’s stock has recently trended on Zacks.com, reflecting increased retail investor interest despite no new financial catalysts disclosed.