Globant Powers F1 App with Personalized Timetables and Live Wayfinding for 1.2M Fans
GLOB•Globant has launched a Race Experience module within the official F1 app, accessible to more than 1.2 million Grand Prix attendees, offering personalized timetables, real-time scheduling and advanced wayfinding. The unified data platform delivers richer operational insights and new monetization opportunities, building on prior latency cuts to under five seconds.
1. Race Experience Module Launch
Globant has integrated a new Race Experience feature into the official F1 app, enabling over 1.2 million racegoers to access personalized timetables, live scheduling updates and advanced wayfinding at circuits globally.
2. Unified Fan Data Platform
The module centralizes fan behavior data into a single ecosystem, allowing F1 and race promoters to generate deeper operational insights, tailor communications and create sustainable monetization streams.
3. Legacy of Performance Improvements
Building on its 2025 Team Content Delivery System, Globant previously reduced video and data latency from 12 seconds to under five seconds across 24 events and cataloged more than 7,500 hours of footage.
