Goldman Sachs Strategic Factor Allocation Fund opened a new position in Apple by acquiring 251,607 shares valued at roughly $68 million, while City Holding Co. trimmed its holding by 5.4%, selling 5,642 shares to leave 99,754 shares (about 3.2% of its portfolio, worth $25.4 million). Bigelow Investment Advisors also reduced its position, divesting 4,349 shares to hold 27,346 shares (2.8% of its assets, valued at $6.963 million). Collectively, institutional investors now own 67.73% of Apple’s stock.

On November 7, Apple hardware engineering vice president Chris Kondo sold 3,752 shares at an average price of $271.23, generating proceeds of $1.0177 million and reducing his personal stake by 19.9% to 15,098 shares (0.06% of the company). The transaction was disclosed in an SEC filing and underscores limited insider accumulation ahead of the company’s January earnings report.

Ahead of Apple’s January 29 earnings announcement, Evercore ISI reiterated an Outperform rating, while CLSA raised its price target from $265 to $330. JPMorgan Chase boosted its target to $305 with an Overweight rating, Bank of America lifted its target to $320 with a Buy rating, and Robert W. Baird set a $300 objective. Consensus among twenty Buy, twelve Hold and one Sell positions yields an average Moderate Buy rating and a $281.70 price target, supported by expectations of stronger iPhone sales, services margin expansion and buyback support.

Apple’s AI strategy—highlighted by enhancements to Siri, rumored AI wearable ‘pin’ development and expanded design remit for hardware chief John Ternus—remains a key growth narrative. Supply‐chain resilience is set to improve as Pegatron plans to complete its first U.S. plant by end-March with trial production to follow, offering potential tariff flexibility and localized manufacturing advantages that could underpin hardware margins.