GoPro Engages Oliver Wyman to Pursue Billion-Dollar Defense and Aerospace Market
GoPro has engaged Oliver Wyman to explore defense and aerospace market opportunities, including segment analysis, technology synergies, partnerships and go-to-market strategies. The project targets the multi-billion-dollar global defense and aerospace imaging and unmanned markets and aims to meet stringent performance, durability and compliance requirements.
1. Engagement with Oliver Wyman
GoPro has engaged global management consultant Oliver Wyman to evaluate applications of its camera technology in defense and aerospace sectors, marking its first formal push into military markets.
2. Strategic Analysis Scope
Oliver Wyman will conduct segment sizing, assess technology and product synergies, and develop partnership and go-to-market strategies that address stringent performance, durability and regulatory compliance requirements.
3. Market Opportunity and Previous Deployments
The global defense and aerospace imaging and unmanned markets represent a multi-billion-dollar opportunity, and GoPro cameras have been previously deployed on Artemis II Orion’s solar arrays and aboard naval vessels for mission documentation.