GoPro Named Official Camera Partner of Yamaha Riding School with 29M Impressions
GPRO•GoPro signed a multi-year deal naming it official camera partner to Yamaha Champions Riding School, integrating its cameras into classroom, on-bike review sessions and coaching workflows for precision technique analysis. The collaboration provides annualized reach of 29 million social impressions and over two million YouTube views across ChampSchool platforms.
1. Partnership Details
GoPro entered a multi-year partnership with Yamaha Champions Riding School, designating GoPro as the official camera across all training programs.
2. Training Applications
GoPro cameras will be used to film each student multiple times per event, enabling frame-by-frame analysis in classroom instruction and on-bike review sessions to refine riders’ techniques.
3. Media Reach
The collaboration delivers an annualized reach of approximately 29 million social media impressions and over two million YouTube views, positioning GoPro within an engaged motorsports audience.
4. Product Development and Testing
GoPro will collaborate with riding school instructors on real-world testing and product development, ensuring cameras meet the demands of performance-driven motorcycle training environments.
