GoPro revenue fell 31% year-over-year to USD 105 million for Q2 ended June 30, 2026; sell-through dropped 38% to about 291,000 camera units.
GAAP net loss widened to USD 51 million, or USD 0.30 per share; adjusted EBITDA was negative USD 29 million versus negative USD 6 million a year earlier.
GAAP gross margin slipped 5.6 percentage points to 30.2%, including a USD 19 million tariff-refund benefit partly offset by a USD 15 million component-commitment charge.
Subscription growth and strategic review
Subscription and service revenue rose 11% to USD 29 million, or 28% of revenue; attach rate hit a record 69% versus 54% a year earlier.
The board began evaluating a potential sale and other strategic alternatives; GoPro started shipping MISSION 1 PRO and MISSION 1 compact cinema cameras globally.
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