Magnite expands Gracenote partnership to curate custom CTV ad deals
MGNI•Magnite expanded its collaboration with Nielsen’s Gracenote to offer custom connected TV ad deals across on-demand and live content in the U.S. Gracenote’s content graph covers 58 million TV and streaming titles, and buyers can activate campaigns through ClearLine or their preferred demand-side platform.
1. Custom CTV deals
Magnite expanded its collaboration with Nielsen’s Gracenote to offer custom connected TV advertising deals across on-demand and live content. Gracenote’s content graph covers 58 million TV and streaming titles, helping translate advertisers’ targeting criteria into custom inventory packages. Buyers can activate campaigns through ClearLine or their preferred demand-side platform, and the deals are now available to U.S. advertisers and agencies.
