Grainger buys Adroit Worldwide Media technology assets for $210 million cash

W.W. Grainger bought technology, intellectual property, and talent assets from Adroit Worldwide Media for $210 million in cash.

• The deal targets inventory management upgrades in High-Touch Solutions - North America.
• Grainger said the assets add frictionless technology for industrial B2B distribution.
• Integration starts immediately, and a commercial pilot is planned over the next several months.
• The transaction is not expected to materially affect near-term results.