Greenlane announced Jason Hitchcock as CEO effective immediately, charging him with steering the company’s Berachain-focused Digital Asset Treasury initiatives. His responsibilities include capital allocation, validator infrastructure development, staking operations and liquidity provisioning to support yield generation and long-term shareholder value.

Hitchcock brings over 15 years of technology and blockchain experience, having led enterprise go-to-market efforts at thirdweb across more than 150 blockchain networks and managed decentralized finance strategies through Four Moons. Previous leadership roles at Twitch and Bebo highlight his track record scaling revenue engines and forging strategic partnerships.

Greenlane intends to become the largest public holder of BERA tokens, leveraging Proof of Liquidity mechanics to capture yield via active network participation. The plan targets BERA accumulation through validator rewards, staking in Reward Vaults and liquidity pools, aiming to drive protocol incentives and enhance shareholder value.