GXO inaugurated a 600,000-square-foot flagship distribution center in Midway, Georgia as the latest milestone in its decades-long partnership with Hasbro. This next-generation hub expands omni-channel distribution capacity across North America and strengthens logistics support for Hasbro’s global brands.

The facility is powered by GXO IQ, an AI-driven, cloud-native operating system that optimizes pick paths, predicts replenishment needs and improves order accuracy. These advanced capabilities are designed to accelerate throughput, reduce costs and ensure reliable delivery for brick-and-mortar and direct-to-consumer channels.

The new center will generate 70 full-time positions and ramp up to 125 seasonal roles during peak periods, contributing to local job growth in Liberty County, Georgia. It supports both major retail partners and Hasbro Pulse, enhancing supply chain resilience and service levels.