Hagerty Unveils Motorlux Aug. 12 Featuring Six Themed Classes and Michelin-Starred Cuisine
Hagerty will host Motorlux on August 12 with six themed automotive classes, Michelin-starred chefs, 90-point wines and rare aircraft displays. Drivers Club members get exclusive early access while Broad Arrow previews auction vehicles for complimentary Quail auction access, potentially boosting membership and event revenue.
1. Event Details
Motorlux returns to the Monterey Jet Center on August 12 as the opening night of Monterey Car Week, blending Michelin-starred cuisine, 90-point wines, handcrafted cocktails and a curated gallery of world-class automobiles and aircraft for an immersive enthusiast experience.
2. Themed Automotive Experiences
The program features six country-inspired classes: French Bugatti heritage, 65th-anniversary Jaguar E-Type, Italian Riviera V-12 marques including Ferrari and Lamborghini, Japanese classics under cherry blossoms, Group B rally legends and Privé One bespoke supercars and coach-built masterpieces.
3. Member Benefits and Auction Integration
Hagerty Drivers Club members receive exclusive early event access and curated cocktails while Broad Arrow previews select auction and private sale vehicles, offering all Motorlux guests complimentary entry to The Quail auction on August 13-14 to drive ancillary revenue.