Hagerty’s Broad Arrow Achieves $20M Sales with 84% Sell-Through at Porsche Auction
Broad Arrow Auctions, operated by Hagerty, achieved $20 million in sales with an 84% sell-through rate at its 2026 single-marque Porsche Air|Water Auction, marking its strongest performance to date. The top lot, a 2015 Porsche 918 Spyder Weissach, fetched $4.68 million, while a 2025 RUF SCR sold for $2.095 million.
1. Auction Performance Overview
Broad Arrow’s 2026 Porsche Air|Water Auction realized $20 million in total sales from 83 lots, with 70 sold representing an 84% sell-through rate. Nearly half of the bidders participated for the first time, driving the company’s best single-marque auction performance to date.
2. Top Lots and Prices
The sale was led by a Paint to Sample 2015 Porsche 918 Spyder Weissach at $4.68 million and a bespoke 2025 RUF SCR at $2.095 million. Additional standout results included a 1992 Porsche 911 Targa Reimagined by Singer for $1.16 million and a 1990 Singer Coupe at $1.0225 million.
3. Market Trends Highlighted
Highly optioned modern Porsches and rare Power Kit–equipped 911s commanded premiums, reflecting strong collector demand for bespoke and limited-run models. Notable examples included a 1998 911 Turbo S WLS2 at $681,500 and a 1989 911 Turbo Coupe WLS at $390,000.
4. Future Auction Calendar
Broad Arrow returns to Lake Como, Italy on May 16-17 for its second annual Concorso d’Eleganza Villa d’Este sale featuring over 75 collector cars. Headliners include a bespoke 2018 Pagani Zonda Unica and a 2023 Ferrari Daytona SP3.