Haier Europe Appoints Stagwell as Lead Creative Agency After Ingenuity+ Pitch
STGW•Haier Europe appoints Stagwell as lead creative agency for the Haier brand across Europe following a competitive Ingenuity+ pitch, with Stagwell’s Italian office driving creative strategy and campaign development. Assembly Digital Commerce will produce scalable digital and e-commerce content to support Haier’s premium intelligent appliances.
1. Agency Appointment
Haier Europe selected Stagwell as the lead creative agency for its premium appliance brand after a competitive pitch managed by Ingenuity+. The agreement designates Stagwell’s Italian client service team to oversee brand communications across European markets.
2. Scope of Work
Stagwell will develop the Haier brand’s creative strategy and campaigns, translating its 'More Creation, More Possibilities' payoff into consumer-relevant messaging. Assembly Digital Commerce, Stagwell’s digital arm, will produce modular content for online and e-commerce channels aligned with Haier’s intelligent technology positioning.
3. Strategic Implications
This win enhances Stagwell’s European client portfolio and underscores its AI-driven marketing capabilities. The partnership positions Stagwell to drive scalable brand experiences and supports Haier’s ambition to humanize technology through consistent, cross-market communications.
