Haleon Canada Unveils National 'For The Assist' Campaign Featuring Richie Laryea Across Media, Retail
HLN•Haleon Canada rolled out For The Assist, a national integrated campaign with Canada Soccer featuring winger Richie Laryea to spotlight everyday health routines powering performance. The initiative spans online video, connected TV, out-of-home ads, influencer collaborations, retail displays and experiential tours, promoting brands like Advil, Sensodyne and Centrum.
1. Campaign Launch and Partnership
Haleon Canada has introduced For The Assist, a multi-faceted marketing platform tied to its multi-year Canada Soccer partnership. The campaign stars national team winger Richie Laryea and highlights the small health routines that support athletic and everyday performance.
2. Integrated Marketing Channels and Experiential Tour
The initiative spans online video, connected TV, out-of-home advertising, influencer collaborations, custom retail displays and point-of-purchase materials. A key experiential component features a nationwide tour with sports personality Cabbie Richards visiting diverse communities to engage fans and showcase Haleon products.
3. Brand Portfolio and Consumer Engagement
For The Assist aligns with six major health categories—oral health, pain relief, vitamins, respiratory, digestive and skin health—with top brands such as Advil, Sensodyne, Centrum and Voltaren. The campaign’s Get Well. Stay Well platform offers digital coupons, health tips and savings to boost everyday care accessibility.
