Haleon Launches Reformulated Centrum 50+ with Clinically Shown Memory Benefits
Haleon Canada launched Centrum Adults 50+ Complete Multivitamin on May 4 with a formula including vitamin C, zinc, B vitamins, magnesium, vitamin D and calcium to support immune, energy, muscle, bone and cognitive health. Randomized trials at Harvard affiliates showed memory and neurological benefits for older adults.
1. Product Launch Details
On May 4, Haleon Canada introduced the reformulated Centrum Adults 50+ Complete Multivitamin, targeting nutritional gaps in adults aged 50 and over. The tablet combines essential nutrients—vitamin C and zinc for immune support, B vitamins for energy metabolism, magnesium for muscle function, and vitamin D and calcium for bone strength.
2. Clinical Evidence
Multiple randomized clinical trials conducted with a Centrum formulation comparable to the new product demonstrated significant memory and neurological improvements in older adults. The findings reinforce Haleon’s emphasis on evidence-based innovation to address cognitive health challenges associated with aging.
3. Market Distribution
The new Centrum Adults 50+ Complete Multivitamin is now available at major Canadian retailers. Haleon aims to leverage its #1 recommended multivitamin status among doctors and pharmacists to drive adoption and expand its VMS category market share.