Harley-Davidson Q4 Revenue Beats Estimates, Price Targets Cut to $24–$25
DA Davidson cut Harley-Davidson’s price target to $25 from $30 while maintaining a Buy rating after Q4 results and fiscal 2026 guidance missed expectations. The company reported $496 million in fourth-quarter revenue versus a $480 million consensus and plans inventory cleanup to drive its 2026 turnaround.
1. Price Target Adjustments
DA Davidson lowered its price target on Harley-Davidson to $25 from $30 while maintaining a Buy rating. BMO Capital analyst Tristan Thomas-Martin also reduced his target to $24 from $30 and kept an Outperform rating, citing pressure from reset actions such as channel right-sizing.
2. Fourth-Quarter Performance
Harley-Davidson reported fourth-quarter revenue of $496 million versus a $479.83 million consensus estimate. CEO Artie Starrs emphasized steps to stabilize operations, rebuild dealer confidence, and align wholesale shipments with retail demand.
3. 2026 Turnaround Strategy
Fiscal 2026 guidance fell below expectations due to channel right-sizing, a slower financial services ramp, and efforts to strengthen the dealer network. Management affirmed a focus on inventory cleanup as a key driver for the turnaround year ahead.