Harmonic Unveils Server-Side Multiview and Contextual CTV Ads to Boost Sports Monetization
Harmonic introduced server-side multiview, context-driven and dynamic in-stream ad tools plus integrated forensic watermarking to enhance live sports streaming monetization and security. The platform now supports scene-level programmatic CTV ads via Viant’s IRIS.TV, multiview HD/UHD templates with geo-redundancy, dynamic ad triggers in NBA/NHL games, and scalable NexGuard/Irdeto watermarking.
1. Server-Side Multiview Enhancement
Harmonic’s in-house server-side multiview solution enables synchronized HD and UHD multiview streams of multiple games or camera angles across any device, deployable in geo-redundant environments via API or UI templates.
2. Scene-Level Contextual Advertising
The updated platform integrates Viant Technology’s IRIS.TV for real-time scene segmentation—such as score changes and key moments—allowing programmatic CTV advertising with precise bidding on premium live sports inventory.
3. Dynamic In-Stream Advertising Deployment
The new in-stream ad feature, now live on a major U.S. regional sports network for NBA and NHL games, dynamically triggers ads during high-action moments without interrupting playback for optimized monetization.
4. Integrated Forensic Watermarking
Harmonic has integrated NexGuard watermarking and Irdeto TraceMark solutions to provide scalable, low-latency forensic watermarking as a service, enhancing traceability and anti-piracy capabilities for premium live sports streams.