Harmonic’s VOS Software Unifies DIRECTV’s Playout to Cut Costs and Boost Monetization
Harmonic’s cloud-native VOS Media Software now powers DIRECTV’s U.S. direct-to-home video platform, unifying playout, ad insertion, branding and encoding on a single platform to reduce operational costs. The solution supports high-value live and pay-per-view channels across hundreds of linear feeds, enhancing monetization through AI-driven compression and scalable infrastructure.
1. Deal Overview
Harmonic’s cloud-native VOS Media Software has been deployed across DIRECTV’s U.S. direct-to-home video platform, replacing siloed systems with a unified playout-to-delivery workflow running in DIRECTV’s private data centers.
2. Technical Benefits
The unified platform handles ingest, advanced playout, ad insertion, branding, premium encoding and statistical multiplexing for hundreds of linear and pay-per-view channels, leveraging AI-driven compression to optimize video quality and minimize bandwidth use.
3. Business Impact and Showcase
By centralizing operations and integrating seamlessly with DIRECTV’s automation and monitoring systems via APIs, Harmonic expects significant operational cost reductions and improved monetization opportunities; the company will demonstrate the solution at the NAB Show April 19-22 in Las Vegas.