Hasbro chief people officer says company uses AI to analyze employee survey comments
HAS•Hasbro discusses AI use in workforce management
Hasbro EVP and Chief People Officer Holly Barbacovi discussed talent strategy in a ZipRecruiter Talent All-Stars podcast interview on July 22, 2026.
- Barbacovi said Hasbro uses AI to analyze thousands of employee survey comments as part of workforce management.
- She warned that hiring a brand’s biggest fans can backfire, signaling a more selective approach to recruiting.
- Barbacovi said Hasbro is “aging up” products for consumers who grew up with its brands, tying product strategy to talent needs.
- She cited a 97% retention rate among top performers, highlighting a focus on keeping key employees.
