Hasbro Q1 Revenue Tops $1 Billion as Magic: The Gathering Soars
HAS•Hasbro's Q1 net earnings rose to $198.4 million from $98.6 million a year earlier as revenue climbed 13% to $1,000.2 million. Wizards of the Coast revenue jumped 26% to $582.0 million, with Magic: The Gathering card sales up 36% to $469.6 million.
1. Q1 Earnings and Revenue Performance
Hasbro reported first-quarter net earnings of $198.4 million, more than double the $98.6 million earned in Q1 2025. Total revenue rose 13% to $1,000.2 million, and adjusted earnings per diluted share climbed to $1.47.
2. Wizards of the Coast Segment Strength
The Wizards of the Coast and Digital Gaming segment generated $582.0 million in revenue, a 26% increase. Magic: The Gathering card sets accounted for $469.6 million, up 36%, while the mobile game Monopoly Go! added $41 million.
3. Consumer Products and Entertainment Results
Consumer Products revenue held essentially flat at $397.9 million, with an operating loss widening to $47.5 million partly due to $8.3 million in tariff costs. Entertainment revenue fell 24% to $20.3 million but returned to profitability with $17.3 million in operating profit.
4. Network Intrusion and Full-Year Outlook
A late-March network intrusion was contained with outside cybersecurity support, and related legal and remediation expenses will hit Q2, with insurance claims underway. Hasbro reaffirmed full-year guidance of 3%–5% constant-currency revenue growth and $1.40–$1.45 billion in adjusted EBITDA.
