Hasbro Shares Surge 7.5% on Monopoly Go! $6B Revenue as Mattel Struggles
Hasbro's stock jumped 7.48% as its mobile game Monopoly Go! generated over $6 billion in in-app purchase revenue last year, underlining robust digital engagement. Rival Mattel saw shares tumble nearly 31% following its $159 million acquisition of NetEase's 50% stake in Mattel163 after tepid quarterly earnings, widening the digital gap in the toymaker sector.
1. Hasbro's Monopoly Go! Performance
Hasbro's flagship mobile title Monopoly Go! surpassed $6 billion in lifetime in-app purchase revenue last year and attracted tens of millions of monthly active users, solidifying the toymaker’s digital entertainment footprint.
2. Market Reaction to Digital Growth
Following strong digital metrics, Hasbro shares rallied 7.48% in early trading, reflecting investor confidence in the company’s pivot toward high-margin mobile gaming and diversification beyond traditional toy sales.
3. Rival Mattel's Acquisition and Stock Slump
Mattel paid $159 million to acquire NetEase’s 50% stake in the Mattel163 gaming joint venture, but shares plunged nearly 31% after weaker-than-expected quarterly earnings, emphasizing Hasbro’s relative strength in game publishing.
4. Outlook for Hasbro's Digital Expansion
With rising competition and user acquisition costs, Hasbro plans to leverage its popular IP portfolio for new mobile and metaverse titles, targeting sustained engagement across platforms like Roblox and Fortnite.