Hearst News Names Magnite Preferred Web and CTV Ads Partner, Adds SpringServe
Magnite has been selected as Hearst News’ preferred deal partner for high-impact web and CTV ad formats and will integrate SpringServe to expand video operations. Hearst News’ 80 million user reach and unified programmatic marketplace could drive higher ad yield and scale across streaming TV, mobile app and web channels.
1. Partnership Selection
Hearst News designated Magnite as its preferred deal partner for high-impact advertising formats, granting Magnite exclusive access to web exit-intent placements and CTV pause ads across Hearst’s comprehensive web and streaming inventory.
2. SpringServe Integration
Under the expanded collaboration, Hearst News will leverage Magnite’s SpringServe platform to optimize video advertising operations, unlocking dynamic video formats and enhancing operational efficiency across its premium streaming and digital video offerings.
3. Scale and Impact
Hearst News’ unified programmatic marketplace reaches over 80 million users across streaming TV, mobile apps and web outlets, positioning Magnite to drive incremental ad yield and broaden its sell-side platform footprint in key digital advertising segments.