Hershey Debuts Reese’s Pieces with Chocolate Cookie, First U.S. Innovation in 10 Years
HSY•Hershey is launching Reese’s Pieces with Chocolate Cookie, the first U.S. Reese’s Pieces innovation in 10 years, combining a crispy chocolate cookie center with the brand’s signature creamy peanut butter and candy shell. The product debuts nationwide July 17 in pouches, with king size packs following later in 2026 and online availability on July 25.
1. Nationwide Launch Details
Hershey will roll out Reese’s Pieces with Chocolate Cookie nationwide on July 17 in 7.6-ounce pouches. King size bags are scheduled later in 2026, and the product will be available direct-to-consumer via shop.hersheys.com starting July 25.
2. Product Innovation Characteristics
This release represents the first U.S. update to Reese’s Pieces in a decade, layering a crispy chocolate cookie core inside the familiar creamy peanut butter center and colorful candy shell for added crunch and flavor complexity.
3. Strategic Implications for Hershey
By introducing a textured, multilayered variant, Hershey aims to capitalize on snacking trends and reinvigorate its flagship candy portfolio, potentially boosting category sales and attracting trial from consumers seeking novel snack experiences.
