Hershey Rolls Out $4.49 Twizzlers Straws With Vanilla, Lime And Coconut on March 12
Hershey is releasing limited-quantity vanilla, lime and coconut Twizzlers Straws starting March 12, priced at $4.49 and sold online via shop.hersheys.com and Gopuff in select U.S. cities. The edible straws, designed for sipping and snacking, will also appear at Hershey’s Chocolate World during March weekends.
1. Product Innovation
Twizzlers Straws feature a blend of vanilla, lime and coconut notes designed to function as both an edible straw and a sweet snack, tapping into the Dirty Soda ritual of sipping flavored sodas with candy.
2. Distribution and Availability
Availability begins March 12 with a $4.49 price point at 12 p.m. EST online through shop.hersheys.com and Gopuff in select U.S. cities, with additional limited releases at Hershey’s Chocolate World locations during March weekends and in Times Square on March 31.
3. Marketing and Strategic Impact
By leveraging a popular beverage trend and embracing direct-to-consumer channels, this limited-edition launch aims to drive incremental snack revenues, showcase Hershey’s culture-driven innovation and reinforce its product pipeline strategy.