Hershey’s Kisses Debut 151 Pokémon Designs and 10 Team Rocket Foils
HSY•The Hershey Company is releasing a limited-edition collection of Hershey’s Kisses featuring 151 Poké Ball foil designs and 10 Team Rocket villain foils in 9-oz share packs and 28-oz party bags. Starting May 12, customers can scan on-pack QR codes to join a digital hub after Team Rocket’s Instagram takeover.
1. Collection Details
Hershey’s Kisses x Pokémon collection includes 151 unique Poké Ball foil designs plus 10 new foils inspired by Team Rocket. The chocolates are sold in 9-oz share packs and 28-oz party bags at participating retailers nationwide while supplies last.
2. Digital Experience and Social Campaign
On May 12, scan-enabled QR codes on every pack unlock access to a digital collection hub where users can track found designs and enter for exclusive prizes. Earlier in May, Team Rocket took over Hershey’s Instagram with in-character posts showcasing their mission to steal every foil design.
3. Additional Pokémon Partnership
This summer, Pirate’s Booty will launch Pikachu-shaped puffs in three pack designs, each featuring a “Who’s That Pokémon?” challenge and downloadable family activities, extending the 30th anniversary celebration across Hershey brands.
