Hidden Valley Ranch Debuts $3 Chicken Dippers with 15g Protein
Hidden Valley Ranch is launching refrigerated Chicken Dippers with 100% natural grilled chicken strips and ranch dressing, offering 15g protein and priced at $3.00 each. The snack will debut in Walmart, Kroger, Publix and Albertsons stores in May, representing CLX’s first entry into refrigerated protein snacking.
1. Product Launch Details
Hidden Valley Ranch Dippers combine 100% natural grilled chicken strips seasoned in ranch flavor with a side of creamy Hidden Valley dressing, delivering 15 grams of protein per 3-ounce pack at an MSRP of $3.00. The snacks are offered in Original Ranch and Buffalo-Style Ranch varieties and require no preparation.
2. Distribution & Launch Timing
The product is rolling out in May across select retailers including Walmart, Kroger, Publix and Albertsons nationwide. Official unveiling is set for Sweet & Snacks Expo in Las Vegas on May 19-21, with availability in refrigerated sections following the expo.
3. Partnership & Strategic Rationale
Developed through a licensing partnership with Carl Buddig & Company, the launch marks Clorox’s first foray into refrigerated protein-forward snacking. The move aims to leverage Hidden Valley’s brand equity and capture demand from the 70% of Americans seeking higher-protein convenient options.