On January 16, 2026, High Roller Technologies executed a non-binding Letter of Intent with Leverage Game Media (LGM) to serve as a strategic marketing and distribution partner for its planned U.S. event-based prediction markets launch. Under the proposed arrangement, LGM will leverage its portfolio of high-engagement social channels—including @NBAMemes and @NFT—to deliver over 1 billion annual views to more than 5 million followers. This partnership is designed to accelerate customer acquisition and brand awareness ahead of High Roller’s upcoming regulated prediction markets product, developed in collaboration with Crypto.com | Derivatives North America. CEO Seth Young highlighted LGM’s modern, social-focused approach as key to reaching consumers interested in real-time event predictions.

On January 15, 2026, High Roller executed a non-binding LOI with Lines.com, the Spike Up Media-owned sports media platform, to further its go-to-market strategy for U.S. prediction markets. Lines.com will deploy its content automation and conversion infrastructure across more than 100,000 indexed sports pages and a social network of 2.11 million followers that generated nearly 70 million views in the past 30 days. The partnership aims to tap audiences familiar with implied probability and odds-based decision-making, leveraging Lines.com’s nearly 800 AI citations on platforms such as Google AI Overview and ChatGPT to boost brand discovery. CEO Seth Young emphasized the need for scale, efficiency and high-quality user acquisition as High Roller positions itself in the competitive prediction markets landscape.

Also on January 15, 2026, High Roller announced a collaboration with Power Protocol to pilot Web3-enabled incentive models across its High Roller and Fruta casino brands. The initiative will assess geofenced activations, mission-based reward experiences and behavioral incentives designed to deepen engagement and unlock incremental revenue within regulated digital entertainment markets. Power Protocol’s infrastructure—built on mechanics proven in the mobile game Fableborne—routes targeted incentives to high-intent users rather than passive impressions. High Roller will evaluate compliance, technical feasibility and user experience metrics before potential product roll-out. The collaboration underscores the company’s commitment to responsible innovation and sustainable growth beyond its core iGaming offerings.