High Roller Signs LOIs with Game Media Partners to Access 7M Followers for U.S. Prediction Markets Launch
High Roller Technologies signed non-binding LOIs with Leverage Game Media and Lines.com to access over 7 million social media followers for customer acquisition ahead of its U.S. prediction markets launch. It is collaborating with Power Protocol to pilot Web3 incentives within its 6,000-game platform, targeting deeper engagement and revenue growth.
1. High Roller Signs LOI with Leverage Game Media to Fuel U.S. Prediction Markets
High Roller Technologies has entered into a non-binding Letter of Intent with Leverage Game Media (LGM), a digital media firm whose sports- and gaming-focused social channels deliver over 1 billion annual views to more than 5 million followers. Under the proposed arrangement, LGM will leverage its proprietary content platforms—such as @NBAMemes and @NFT—to accelerate customer acquisition and brand awareness for High Roller’s planned regulated event-based prediction markets in the United States. This partnership builds on High Roller’s recent agreement with Crypto.com | Derivatives North America and is designed to assemble a diversified marketing ecosystem capable of reaching a new generation of event-prediction consumers.
2. Strategic LOI with Lines.com Targets High-Intent Sports Audience
One day prior, High Roller signed a separate LOI with Lines.com, a Spike Up Media sports platform that operates over 100,000 indexed pages across six major professional and collegiate leagues and a social media network of 2.11 million followers generating nearly 70 million views in the past 30 days. Lines.com will act as a key distribution partner, using its advanced automation infrastructure and strong conversion metrics to introduce High Roller’s prediction markets product to users already versed in implied probability and odds-based decision-making. The media platform also boasts almost 800 AI citations across Google AI Overview, ChatGPT, Perplexity and Gemini, positioning it to bolster High Roller’s visibility as consumers increasingly rely on AI discovery channels.
3. Collaboration with Power Protocol Explores Web3-Driven Engagement
In a third announcement, High Roller unveiled a strategic collaboration with Power Protocol to pilot Web3-enabled incentive models aimed at deepening user engagement and unlocking incremental revenue streams. Power Protocol’s infrastructure, proven in the mobile game Fableborne, will be assessed for integration into High Roller’s casino brands—High Roller and Fruta—across geofenced activations, mission-based rewards and behavioral incentives. The initiative will measure technical feasibility, compliance with responsible gaming standards and potential impact on retention, leveraging High Roller’s portfolio of over 6,000 games from more than 90 providers.