High Roller Technologies entered into an exclusive strategic marketing agreement with Lines.com to accelerate customer acquisition and brand awareness for its upcoming U.S. prediction markets platform. The agreement grants Lines.com sole media and distribution rights to promote the regulated, event-based trading product to a highly qualified sports audience.

Lines.com operates a comprehensive sports media ecosystem spanning six major professional and collegiate leagues across over 100,000 indexed content pages. The platform boasts 4 million social media followers, delivered more than 500 million content views in the past 30 days, and maintains nearly 800 AI citations on channels such as Google AI, ChatGPT and Gemini.

This partnership is central to High Roller’s strategy to expand beyond iGaming by combining regulated infrastructure, premium user experience and scalable digital marketing. Spike Up Media, a shareholder of High Roller, owns Lines.com; two of the company’s largest shareholders and board directors hold interests in Spike Up Media, and the agreement was reviewed under related party transaction policies.