Hike Ventures-backed firmly raises $15 million in Series A led by Squarepoint Capital
MA•Commerce infrastructure company firmly raised $15 million in a Series A led by Squarepoint Capital, with Hike Ventures, J.P. Morgan Payments and Mastercard among the participants. The round brought its total funding to approximately $20 million, with proceeds earmarked for global expansion.
1. Funding round
firmly raised $15 million in a Series A financing led by Squarepoint Capital. Hike Ventures, J.P. Morgan Payments and Mastercard participated alongside other investors, bringing firmly’s total funding to approximately $20 million.
2. Commerce infrastructure
The company provides infrastructure that connects merchants to AI agents and other sales channels without major changes to existing commerce systems. It plans to use the proceeds to support global expansion.
