Hilton to Add Up to 3,000 Units with New Apartment Collection Brand
Hilton will debut Apartment Collection by Hilton in H1 2026, partnering with Placemakr to add up to 3,000 units to its existing 10,000-unit apartment-style inventory in NYC, DC and Atlanta. The new furnished studio to four-bedroom apartments integrate into Hilton Honors, offering chef-ready kitchens, on-site laundry and 24/7 hosts.
1. Hilton Unveils Apartment Collection Brand
Hilton today announced the launch of Apartment Collection by Hilton, a new lodging category offering fully furnished studio to four-bedroom apartments with chef-ready kitchens, separate living areas and on-site laundry. Available for booking in the first half of 2026 through Hilton’s digital channels, the initial U.S. portfolio comprises properties in New York City, Washington, D.C. and Atlanta developed in partnership with Placemakr. Hilton currently operates approximately 10,000 apartment-style units globally and expects to add up to 3,000 more under its Placemakr agreement, with further growth planned through additional franchise arrangements in the multi-family segment. Each property will integrate into Hilton Honors, ensuring guests earn and redeem points and access instant member benefits.
2. Board Approves $3.5 Billion Increase to Buyback Authorization
Hilton’s Board of Directors has authorized a $3.5 billion increase to its existing share repurchase program, raising the total capacity for future stock repurchases to approximately $4.6 billion. Repurchases may be executed in the open market, through negotiated transactions or under SEC-compliant trading plans, subject to Hilton’s assessment of liquidity, cash flow and market conditions. The program remains discretionary and may be suspended or discontinued at any time. This expanded authorization underscores Hilton’s confidence in its long-term cash generation and commitment to returning capital to shareholders.
3. Earnings Release Scheduled for February 11, 2026
Hilton will report fourth-quarter and full-year 2025 results before markets open on Wednesday, February 11, 2026, and host a conference call at 9 a.m. Eastern Time featuring President & CEO Chris Nassetta and CFO Kevin Jacobs. Investors can access the live webcast via Hilton’s Investor Relations site, with replays and transcripts available within 24 hours. A seven-day telephone replay will be provided for those unable to join live, ensuring broad access to management’s commentary on revenue per available room trends, global systemwide RevPAR growth and margin performance across Hilton’s 26-brand portfolio and 1.3 million rooms in 141 countries.