Hoka-owner Deckers Outdoor falls after maintaining annual sales forecast

Shares of Hoka-owner Deckers Outdoor (DECK.N) were down about 3% at $93.50 in premarket trading after the company kept its annual sales forecast unchanged on Thursday.

Deckers expects full-year profit in the range of $7.35 to $7.50 per share, reflecting a rise of 5 cents versus its prior forecast. Analysts estimate profit of $7.50 per share, according to LSEG data.

The company also reaffirmed its forecast for fiscal 2027 sales of $5.86 billion to $5.91 billion.

“Our second-quarter gross margin is expected to be down due to tariffs and rising freight costs,” CFO Steven Fasching said.

While Deckers’ investments are expected to accelerate sales growth over time, they add some near-term cost pressure in a volatile and uncertain consumer environment, Telsey Advisory Group said. The brokerage maintained a "market perform" rating and cut its price target to $105 from $113, citing a weaker-than-expected second-quarter forecast.

Deckers posted first-quarter sales of $1.02 billion, in line with analysts’ estimates. Up to the last close, the stock was down about 7% year to date.