HOKA Unveils Speedgoat 7 with $165 MSRP, Enhanced EVA Midsole and Vibram Megagrip
Deckers Brands' HOKA launched Speedgoat 7 trail shoes with a super-critical foamed EVA midsole, Vibram Megagrip outsole with 5 mm lugs, an integrated gaiter attachment and an MSRP of $165. The Run Wilder campaign plus a global Speedgoat 7 Vert Challenge (April 9–May 9) target consumer engagement and sales.
1. Third-Quarter Earnings Beat Expectations
Deckers Brands reported fiscal third-quarter diluted earnings per share of $3.33, exceeding consensus estimates by roughly 20%, while revenue climbed 7% year-over-year to $1.96 billion. The HOKA brand surged 18% in the quarter, driven by balanced growth across direct-to-consumer and wholesale channels, and UGG delivered a record $1.3 billion in revenue, up 5% from the prior year. Gross margin expanded to 59.8%, reflecting the company’s ability to maintain full-price selling and partially mitigate a net tariff impact that management reduced to $25 million for the fiscal year.
2. Full-Year Guidance Raised on Strong Momentum
Based on the quarter’s performance, Deckers raised its full-year revenue outlook to a range of $5.40 billion to $5.425 billion, up from prior guidance centered at $5.35 billion, and lifted its EPS forecast to $6.80–$6.85 from $6.30–$6.39. Management cited robust order books and continued product pipeline strength, including new trail and performance collections, as key drivers of confidence for fiscal 2026 and early visibility into the first three quarters of fiscal 2027.
3. Strategic Product Innovation Fuels Long-Term Growth
In Goleta, California, Deckers’ HOKA division unveiled the Speedgoat 7 trail shoe featuring a super-critical foamed EVA midsole and Vibram Megagrip outsole with 5 mm traction lugs, alongside an integrated gaiter attachment to prevent debris intrusion. To support the launch, the company initiated the global ‘Run Wilder’ campaign and a Vert Challenge targeting 2,134 meters of vertical gain in 30 days, reinforcing brand loyalty and driving product trial among trail running enthusiasts.