Urban Outfitters shares plunged 12% after reporting holiday sales up 9% year-over-year for November and December, a solid increase that nonetheless fell short of Wall Street’s expectations. Same-store sales grew 5% overall, with brand-level comps of 3% at Anthropologie, 5% at Free People, 9% at Urban Outfitters and 18% at FP Movement. For the eleven months ended December 31, total sales were up 11% and comps rose 6%, suggesting a deceleration during the two-month season. With analysts forecasting stronger growth in the upcoming quarter, the gap between guidance and actual holiday performance has heightened concerns about potential earnings shortfalls when results are released.

Margaret Hayne, Co-President and Chief Creative Officer, sold 18,666 shares indirectly between December 9 and 10, 2025, generating approximately $1.4 million in open-market transactions. According to a recent SEC Form 4 filing, all shares were disposed of through trust-managed accounts. After the sale, she retains 1,176,273 shares held directly and 2,337,392 held indirectly, maintaining total ownership in excess of 3.5 million shares. This transaction comes on the heels of one of the company’s strongest annual performances, reinforcing a disciplined insider disposition strategy.