Hollister partners with Target to launch 60 home and dorm decor items
TGT•Hollister is partnering with Target to sell home and dorm decor items starting June 28, offering nearly 60 products across apparel and bedding in most Target stores, select Hollister locations and online. This collaboration targets the $89 billion back-to-college shopping market and marks Hollister’s first entry into home furnishings.
1. Collaboration Details
Hollister and Target will roll out nearly 60 home and dorm decor products—spanning apparel, bedding and room accessories—on June 28. Shoppers can purchase the collection online, in most Target stores and select Hollister locations, marking the first time Hollister has sold home furnishings.
2. Market Opportunity
The partnership aims to capture a slice of the $89 billion back-to-college market by leveraging Hollister’s brand appeal and Target’s broad retail footprint. This move diversifies Hollister’s product offerings and could drive incremental traffic and sales for Target during the key summer shopping season.
