Hollister Unveils Gigi Perez Cover, Launches 2026 Graduation Apparel Collection
Hollister Co. launched its 2026 graduation campaign on March 26 with singer-songwriter Gigi Perez, releasing a cover and full-length video of Green Day’s “Good Riddance (Time of Your Life).” The initiative includes a 2026 “Time of Your Life” apparel and accessories collection plus interactive in-store events starting April 4.
1. Graduation Campaign Launch
On March 26, Hollister Co. kicked off its graduation season campaign by teaming with singer-songwriter Gigi Perez to release a live cover and full-length video of Green Day’s “Good Riddance (Time of Your Life).” Directed in collaboration with filmmaker Natalie Simmons, the video follows high school seniors from final days to graduation, featuring members of The Hollister Style Hub creator collective.
2. Product Collection Details
The branded “Time of Your Life” collection comprises denim, apparel, shoes and accessories designed with “Class of,” “2026” and “Senior” motifs. New jewelry pieces and customizable accessories underscore personal expression and nostalgia for milestone moments.
3. In-Store Experiences
Beginning April 4, select Hollister stores across the U.S. will host interactive events where customers can view the music video, shop the collection and participate in themed activities. Full event schedules and participating locations are available on HollisterCo.com.
4. Brand Strategy and Engagement
Integrating music into marketing has been central to Hollister’s growth strategy, building on past activations like Lollapalooza aftershows. The collaboration leverages Perez’s Gen Z appeal—from her 1.7 billion Spotify streams—to deepen youth engagement and spur seasonal sales.