Hormel Debuts Limited-Edition SPAM x Hello Kitty Can, Launches 'Tour de Sizzle' Campaign
HRL•Hormel Foods partnered with Sanrio to release a limited-edition SPAM® x Hello Kitty® can featuring SPAM Musubi, available nationwide while supplies last. The campaign features an interactive 'Tour de Sizzle' microsite with digital passport stamps, global SPAM recipe highlights and a sweepstakes through June 23 for exclusive branded bundles.
1. Limited-Edition SPAM x Hello Kitty Can
Hormel Foods has unveiled a collectible SPAM® x Hello Kitty® can featuring Hello Kitty enjoying SPAM Musubi, combining two iconic brands. The limited-edition packaging is rolling out to grocery shelves nationwide while supplies last, aiming to spark collector demand and broaden SPAM’s appeal among Hello Kitty’s global fanbase.
2. 'Tour de Sizzle' Interactive Campaign
Supporting the launch, Hormel has launched the 'Tour de Sizzle' digital campaign on TourdeSizzle.com, where users can explore an interactive Hello Kitty kitchen. Fans earn digital Sizzle Passport stamps by discovering hidden easter eggs and exploring recipes inspired by Hawaiian Musubi, Korean Bibimbap, Japanese Ramen and Canadian Poutine.
3. Sweepstakes and Consumer Engagement
Running through June 23, the consumer sweepstakes invites participants to register on TourdeSizzle.com for a chance to win exclusive 'Tour de Sizzle' prize bundles and free limited-edition product. This activation is designed to drive site traffic, social media engagement and on-shelf trial of the collectible cans.
