XLY•Marriott shares rose 38% this year while LVMH fell 38%, as wealthy consumers appeared increasingly inclined to spend on pricey hotel stays. Hotel operators are moving upmarket, while fashion houses could tap the trend but face challenges figuring out how.
Wealthy consumers seem increasingly inclined to spend on pricey overnight stays, prompting hotel operators to race upmarket. Fashion houses could in theory tap into the boom, but the challenge is figuring out how.
Marriott shares were up 38% this year while LVMH shares were down 38%. The article's context says shares in Marriott, InterContinental Hotels, Hilton, Hyatt and Accor rose an average 25% between the end of 2025 and November 10, 2026, while LVMH, Hermès and Kering fell an average 37% over the same period.
