H&R Block Launches 24/7 GenAI Tax Assist with Free Pro Review Offer

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H&R Block has introduced AI Tax Assist powered by GenAI for 24/7 support in its DIY Online and Desktop offerings, alongside AI-enabled tools for in-person professionals. Free Tax Pro Review is available through February 28, 2026, for new paid DIY clients to streamline filings under sweeping tax code changes.

1. Product Enhancements

H&R Block’s DIY Online and Desktop platforms now feature AI Tax Assist powered by GenAI, delivering 24/7 instant answers and seamless data imports. A Smart Product Selector guides filers to the optimal support tier with transparent pricing and frictionless switching from other providers. Enhanced form-finding technology analyzes returns to identify credits and deductions automatically.

2. AI Tools for Professionals

In-person tax professionals gain access to advanced AI capabilities that leverage human expertise from The Tax Institute, enabling faster, more thorough responses during this complex tax season. These tools integrate legislative updates from the One Big Beautiful Bill Act to ensure accurate guidance. The blend of AI efficiency with professional judgement aims to reduce preparation time and increase client confidence.

3. Free Tax Pro Review Offer

New paid DIY clients can secure a complimentary Tax Pro Review—including optimization, signature, and filing—if they sign up by February 28, 2026. This promotion guarantees accuracy and leverages expert oversight at no extra cost. The offer is designed to attract first-time users and demonstrate the value of H&R Block’s professional services.

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