IBM survey shows 68% of Canadian sports fans see value in AI-powered viewing features
IBM•Survey finds interest in AI-powered sports viewing tools
IBM survey research signaled rising demand for AI-driven sports viewing tools, shifting value toward the broader fan experience.
- 68% of Canadian sports fans saw value in AI-powered features; 27% ranked real-time stats or predictions as most valuable.
- Trust hinged on accuracy: 51% cited it as key; 46% prioritized accuracy over speed.
- Viewing remained led by linear TV at 37% in 2026; subscription streaming rose to 24% from 20% in 2025.
- Fragmentation remained a pain point: 44% found managing multiple sports subscriptions frustrating; 36% would likely download a centralized sports app.
