Identiv powers ZATAP Phygital Studio with NFC technology for connected products

INVE•2026-08-27

NFC tags provide unique digital identity

Each NFC tag provides a unique digital identity, supporting product authentication, controlled access to premium content, and first-party engagement without an app.

Identiv partners with ZATAP on Phygital Studio

Identiv partnered with ZATAP to power its Phygital Studio with secure NFC tags that link physical merchandise to authenticated digital experiences.

Several million connected product taps have been recorded through the platform, targeting artists, sports teams, creators, and consumer brands.

Use cases include merchandise activations and sports jerseys

Use cases include artist merchandise activations and limited-edition sports jerseys with authenticity verification and blockchain-recorded attendance proof.

Identiv powers ZATAP Phygital Studio with NFC technology for connected products

NFC tags provide unique digital identity

Identiv partners with ZATAP on Phygital Studio

Use cases include merchandise activations and sports jerseys

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