IFF report finds GLP-1 use reshapes eating habits among Indian consumers

IFF published a consumer insights report on how GLP-1 use is reshaping food choices among Indian consumers in Delhi, Mumbai and Bengaluru.

Portion sizes fell across staple foods, shifting demand toward nutrient-dense products with stronger taste, texture and satisfaction in smaller servings.

Shopping behavior turned more deliberate, with 74% reading labels more carefully, focusing on protein, ingredients and natural claims.

Social eating friction emerged, with 64% reporting occasional discomfort, signaling potential for brands to redesign shared eating occasions.

Hydration became a wellness target for 74%, with coconut water favored by 69%, supporting growth in functional beverage formulations.