IFF report finds GLP-1 users shift toward smaller, more intentional eating occasions
IFF•IFF•IFF•IFF•IFF published a report identifying 10 consumption occasions shaping food and beverage innovation for GLP-1 medication users. The research combined consumer research, analysis of more than 25,000 social media posts and secondary industry data.
IFF identified 10 consumption occasions shaping food and beverage innovation for GLP-1 medication users. Smaller, more intentional eating occasions create opportunities for products balancing nutrition, flavor and satisfaction.
Changing needs throughout the day favor convenient portions, mild flavors around dosing and small, planned treats. Beverage opportunities span five hydration needs, providing a framework for products tailored to evolving consumer routines.
IFF conducted the research with InsightsNow, combining GLP-1 consumer research, analysis of more than 25,000 social media posts and secondary industry data.
