iHeartMedia becomes official audio media partner of USA Lacrosse
IHRT•Partnership with USA Lacrosse
iHeartMedia entered a strategic partnership with USA Lacrosse, becoming the sport body’s official audio media partner.
The deal gives USA Lacrosse access to iHeartMedia’s audio network to promote events, membership drives, live radio, digital stations and podcasts.
The agreement creates a new audio media sponsorship category for USA Lacrosse, including exclusive live and on-demand content rights.
Programming and jersey branding rights
Programming is set to include coverage tied to lacrosse’s return to the Olympics at the 2028 Los Angeles Games.
iHeartMedia also secured jersey branding rights for U.S. Youth National Teams, marking USA Lacrosse’s first such jersey deal.
