iHeartMedia study shows US broadcast radio reaches 90% of teens monthly - IHRT News | RalliesiHeartMedia study shows US broadcast radio reaches 90% of teens monthly
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IHRT• Gen Z audio study highlights broadcast radio reach
- iHeartMedia published a Gen Z audio study flagging renewed broadcast radio engagement driven by demand for low-risk, community listening.
- Nielsen data cited: broadcast radio reaches 90% of U.S. teens monthly, ahead of YouTube at 75% and TikTok at 58%.
- Edison Share of Ear cited: radio accounts for 47% of Gen Z ad-supported audio time, versus 31% streaming music and 21% podcasts.
- Survey results: 85% feel less judged listening to radio with others; 84% default to radio in cars with others.
- Marketing takeaway: 60% say mentioning a brand or product out loud increases likelihood of searching for more information.
