IHG to Rebrand 114-Room Queenstown Hotel as voco Under Pro-invest Deal
IHG Hotels & Resorts will convert a 114-room Queenstown property to its voco brand in partnership with Pro-invest, with conversion work set to begin in H1 2026 and a relaunch targeted for Q3 2026. This will be IHG’s fifth voco hotel in New Zealand, bolstering its premium segment presence in a key tourism market.
1. Conversion Details
IHG Hotels & Resorts has signed a partnership with Pro-invest to convert an existing 114-room hotel in Queenstown to the voco brand. Conversion work is scheduled to start in the first half of 2026, with the property slated to reopen under the voco flag in Q3 2026.
2. Strategic Expansion
The Queenstown rebrand will mark IHG’s fifth voco opening in New Zealand, reinforcing its premium portfolio in one of the country’s busiest tourist destinations. The agreement with Pro-invest adds a significant local development partner to IHG’s network and positions the company to capture higher average daily rates in the region.