IM8 Partners with Superpower to Offer 100+ Biomarker Testing at 75% Discount
IM8 has partnered with Superpower to combine clinical-grade Daily Ultimate Essentials supplements with 100+ biomarker blood testing, offering 90-day subscribers a $49 membership (75% discount) and monthly users $99 (50% discount). IM8 exceeded $100 million in ARR within 11 months and ships to 31 countries, driving recurring revenue growth.
1. Partnership Overview
Prenetics’ IM8 brand has partnered with Superpower to integrate clinical-grade Daily Ultimate Essentials supplements with Superpower’s 100+ biomarker blood testing platform, establishing the first closed-loop system for supplement efficacy measurement.
2. Subscription Pricing Structure
Under the partnership, IM8 90-day subscribers can access Superpower membership for $49 per year (75% savings) while monthly subscribers pay $99 per year (50% savings), including initial and retest diagnostics plus concierge care.
3. IM8 Growth Trajectory
IM8 surpassed $100 million in annualized recurring revenue within 11 months of launch and now ships to 31 countries, supported by brand ambassadors like David Beckham, Aryna Sabalenka, and Ollie Bearman.
4. Strategic Impact on Prenetics
The integrated offering could drive higher subscriber retention, expand Prenetics’ global footprint, and boost recurring revenue, reinforcing its valuation in the consumer health sciences sector.