Indian garment exporters are shifting sales from the US to Europe, Britain and domestic markets after tariff hikes. India’s textile, apparel and home-furnishings exports to the US fell 9.8% year-on-year to $4.0 billion in April-August, while shipments to other markets rose 3.7% to $15.2 billion.
Orient Craft has cut the US share of its sales to less than 10%, from 84% before the tariffs, and moved sales to Britain, Europe and India. Founder Sudhir Dhingra said the company would not want to depend so heavily on one market even if a trade deal is reached.
Gokaldas Exports aims to raise Europe’s share of revenue to 25% to 30% over the next three to five years, from 15% to 16%, and reduce the US share to 35% to 40%, from 50% to 55%. Managing Director Sivaramkrishnan Ganapathi said the shift is not temporary.
Exporters are pursuing orders in the UK, EU and UAE, where trade pacts may improve access, and seeking lower-cost manufacturing hubs. Gokaldas plans to open a third Ranchi factory, creating up to 4,600 jobs. India’s apparel market is valued at $150 billion and is growing 7% to 8% annually.
